How do I keep the yield stable and optimise it? That is the basic question in portfolio and asset management. "To do this, all economic conditions must be analysed and appropriate measures must be taken," says Béatrice Gollong, Head of Portfolio and Transactions, part of the Executive Board since 2023. She describes this task with a smile as "back-breaking work" that requires creativity on the one hand and economic-analytical know-how on the other (see interview).
Close coordination of all areas
HIAG develops a strategy for each site. Based on this, for example, structural measures are implemented, conversions are initiated and, finally, suitable tenants are sought. An important principle is the diversification of uses and tenants. The integrated business model - site development and marketing as well as asset management and property management go hand in hand - is one of the factors with which HIAG scores in the market. Coordinated interdisciplinary cooperation is important. "Depending on the task, one department has the lead and responsibility at one time, and another at another time," says Béatrice Gollong. Marketing, asset management and internal management in particular work closely together.
Adapting the offer to needs
In marketing commercial buildings, HIAG differentiates between re-letting existing buildings, buildings that are adapted to the needs of future tenants (built-to-suit), and approved new buildings for which tenants are sought even before construction begins. In the residential sector, there is also the marketing of condominiums and rental flats, such as the current CHAMA site in Cham. Here, HIAG had the opportunity to acquire existing commercial properties and building land - all in a beautiful, preferred location with a view of the countryside and right next to a park near the Lorze River. HIAG wants to create a place to live and work with plenty of open space and modern infrastructure. In the first construction phase, 52 condominiums and rental flats will be built. A total of around 140 new flats and 3,000 square metres of modern service and commercial space will be built by 2024, most of which has already been leased to a serviced flat operator. In a second construction phase, further buildings will follow, which are currently being planned, and the typology and materialisation of the flats are currently being defined.